By Admin. Updated 10:37 p.m., Wednesday, February 7, 2024, Atlantic Standard Time (GMT-4).
The Carnival Development Corporation (CDC) says it has embarked on a series of marketing and promotional activities in Trinidad during the peak period of Trinidad’s Carnival celebrations for 2024.
Trinidad Carnival culminates on Tuesday, February 13, 2024.
Vincymas is the name of St. Vincent and the Grenadines’ carnival. This year (2024), it would commence on Friday 28th June and culminate on Tuesday 9th July.
In a press release issued today (February 7), the CDC said Mr. Esworth ‘Ezzie’ Roberts, Marketing Coordinator and Mr. Rodney Small, President of the Youlou Pan Movement are the two main persons that are representing the CDC in promoting Vincymas during Trinidad’s 2024 carnival.
“To kick start the campaign, an interview will be done on the ‘Breaking Dawn’ morning program on Friday 9thFebruary. Other interviews would be done on various radio and television stations. A Vincymas booth would be in operation at the Brunch on Soca event where Vincymas branded paraphernalia would be distributed and set up at the venue,” the release stated.
“This event will be hosted for the second time in Trinidad and is scheduled to take place on Sunday 11th February in Chaguaramas. The CDC would like to take this opportunity to extend gratitude to Hova’s Marketing team for allowing us to promote the Vincymas brand at their event,” the CDC release added.
Vincymas will also be promoted during the Carnival Monday and Tuesday celebrations in Trinidad.
“On Carnival Monday and Tuesday (February 12th & 13th) a Vincymas branded Cabana will be erected outside Synergy Tv’s compound on Ariapita Avenue, in the area popularly known as the ‘Synergy Stage.’ LED Screens would also be in place to promote Vincymas and interviews would be done and broadcasted live on their television station. Persons who visit the cabana would be given Vincymas paraphernalia, they’d be able to scan and use the Vincymas QR code which would grant them access to Vincymas’ website, Facebook and Instagram pages,” the release stated.
“Also, promotions for the ICC World Cup Cricket will be done since it would be taking place in St. Vincent during the month of June and the aim is to get visitors to come and stay over for Vincymas,” the release added.
The rest of the release:
Other activities that would be done as part of the marketing & promotion campaign in Trinidad are publications of an article each in the Guardian Newspaper, and on the Loop TT news Vlog.
At the end of the marketing and promotion campaign in Trinidad two half hour Vincymas sponsored carnival coverage videos would be released. These would be published on One Caribbean News television station and on other networks throughout the Caribbean region, USA, Canada and the UK. Roku and Apple TV are two international streaming platforms that were selected to air this coverage as well.
A new Vincymas television commercial was created and is currently on rotation on Synergy TV and this will soon be on rotation on local television stations in St. Vincent and the Grenadines.
One News SVG 