By Admin. Updated 6:56 p.m., Thursday, May 23, 2024, Atlantic Standard Time (GMT-4).
The East Caribbean Group of Companies, ECGC, through its Island Sipz Water brand, has announced a major endorsement deal with Shafiqua Maloney, St. Vincent and the Grenadines’ premier Paris 2024 Olympics bound athlete.
In a May 23 press release, ECGC said: “The endorsement agreement signed earlier this month is good for two years, with the potential value in this Olympic year at $125K. Shafiqua Maloney receives a fully guaranteed $60K from ECGC towards her Paris 2024 Olympic preparation. After this the deal structure is performance rewarding, and for every qualifying round at the Olympics that Maloney advances through she can earn an additional bonus payment of up to $25K each time”.
The press release said: “ECGC CEO, J. Robert Cato, was full of praises for the athlete, “We are excited to support partner and invest in the Olympic career of Shafiqua Maloney, who is an outstanding talent with great character and just a delightful person.”
Cato added that “Based on her performance and USA race times this year, we strongly believe Shafiqua is going to have a fantastic showing at the Paris 2024 Olympics, and we are proud that she has agreed to become an ambassador for our Island Sipz Water, which is the fastest growing beverage brand in the St. Vincent & the Grenadines, Island Sipz is the hydrator of Champions.” He further said, “This is a great start for us with Shafiqua and we are going to continue supporting athletes,” a coring to the press release.
The support is the largest corporate support the local 800-metre record holder and Olympic hopeful has received so far.
Recently, Maloney received support from Coreas Hazells Inc., KFC, and Swift Pack, among others.
“Shafiqua Maloney, a specialist over 800 meters now has her eyes firmly set on a metal during the Paris 2024 Olympics for which she has already qualified based on recent performances over the 800 meters distance,” ECGC said in the press release.
ECGC said: This outstanding sporting talent and proud brand ambassador for Island Sipz Water has said “ECGC’s Island Sipz water brand is a superior hydrator for an athlete” Shafiqua added “As an Olympic athlete, I really celebrate the superior quality and taste of Island Sipz Water, which is developed using a unique eight (8) step filtration system of water sourced from the volcanic slopes of St. Vincent & the Grenadines.”
“Shafiqua Maloney has been setting and breaking her own national records over the 400, 800 and 1500 as she continues to push her limits with the Paris 2024 Olympics as her goal. Her times have been among the top during competitions over 800 meters this year in the United States where she has been training and competing since she enrolled at Southern Illinois where she studied for two years and at the University of Arkansas in the United States of America,” the press release stated.
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