By Havlyn Gill. Updated 11:45 a.m., Thursday, July 25, 2024, Atlantic Standard Time (GMT-4).
Keen to continue to uplift Vincentian youth through involvement in sports, the management of St. Vincent Brewery Limited has firmly defended its track record of sponsorship.
Mrs. Shafia London-Williams, Country Manager of the SVBL confirmed the company’s unstinting support for local school sports, according to a recent press release.
Ms. London went on to assure Vincentians that “St. Vincent Brewery remains committed
to the festive season and revelry that is Vincy Mas and because of the more encompassing
sponsorship shift our investment has been packaged a little differently”. Year to date the
St. Vincent Brewery Limited has already invested over EC$300,000 in all the events that
makeup the components of the annual Carnival ranging from Panorama, Kaiso, Soca, Mas
Bands, Private Promoters and Rural Carnivals.
According to SVBL, the company representatives also recapped the support offered to enhance national cultural initiatives and highlighted sponsorship of National Heroes Day events earlier this year.
According to the officials, the company recognized National Heroes Day by offering school supplies to the Owia Government School and Fancy Primary School, as well North Windward Tourism Association Fancy Chapter, where the company partnered with Fancy Unity Farmers’ Cooperative. Greiggs’ Garifuna Heritage Council and Greiggs’ Garifuna Cultural Organization, Greiggs’ Heritage Festival, and various other organizations were
also recipients of sponsorship. The Rose Hall cultural fest was also a recipient of support
in the arena of culture.
For St. Vincent Brewery, International Women’s Day translated into support of the Stubbs/Diamond Police Youth Club’s launch of their female mentorship program to provide supplies, for young women including girls attending Secondary School and College from various communities. The Company also lent support to the Bethel High
School in their first ever Health and Family Life education fair.
In addition, the 2024 “Good Neighbour” Community support extended to include Bequia and Union Island activities during the Easter period. Company brands Hairoun, Guinness, and Vita Malt contributed to the successful production of A Mini Expo (promoted local entrepreneurs), the 14ft double-ender races, and the traditional coconut
boat race which saw kids construct and race coconut boats, the press release further stated.
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