Vincentian appointed General Manager of Flow in the BVI

By Admin. Updated 8:16 p.m., Tuesday, October 1, 2024, Atlantic Standard Time (GMT-4). 

Ms. Maria De Grads, a Vincentian, has been appointed as the General Manager of Flow in the British Virgin Islands.

The announcement was made today (October 1, 2024) by C&W Communications which are the operators of the Flow, Flow Business, C&W Business, and BTC brands in the Caribbean.

Ms. De Grads’ appointment took effect today (October 1).

De Grads is the first female leader in the company’s 58-year history of operations in the
Territory.

“Maria’s appointment marks a significant milestone for our company. Her extensive experience,
vision, and passion for empowering teams will be instrumental as we continue to enhance our
services and strengthen our connection to the BVI community. We are confident that under her
leadership, Flow BVI will continue to grow and deliver innovative solutions to meet the evolving
needs of our customers,” said Susana O’Sullivan, VP, North Caribbean, C&W Communications.

“De Grads, who is a native of St. Vincent and the Grenadines, has over 21 years of experience in
the telecommunications industry with C&W Communications, having joined Flow St. Vincent and the Grenadines in 2004,” the press release stated.

“During this time, she has held a variety of roles including Commercial Lead in the Southern
Caribbean markets comprised of St. Lucia, St. Vincent and the Grenadines, Dominica, Grenada
and Barbados, where she was responsible for Growth and Acquisition Strategy; Commercial
Manager in St. Vincent; and Product Executive. She also has a strong background in customer
care and human resource management,” the press release stated.

The press release said: In her most recent position as Senior Manager for Commercial Operations in the South Caribbean, De Grads excelled in developing and executing groundbreaking commercial plans to drive customer acquisition and revenue growth.
“I am honored to step into the role of General Manager of Flow British Virgin Islands, and to be
the first woman to hold this position in our 58-year history makes it even more meaningful. I am
excited to lead our talented team as we continue to deliver innovative services, enhance our
customer experience, and contribute to the growth of the BVI community. Together, we will build
on Flow’s legacy and ensure we remain at the forefront of connectivity in the Territory,” she said.

“De Grads holds an associate’s degree in business management from the University of the West
Indies and a Master of Business Administration (MBA) in Marketing and Sales Management from
the University of Edinburgh,” the press release stated.