St. Vincent Brewery launches programme to help young athletes with essential sports gear

By Admin. Updated 6:08 p.m., Wednesday, January 29, 2025, Atlantic Standard Time (GMT-4). 

The St. Vincent Brewery Ltd. (SVBL), today announced its launch of the Vita Malt Youth Athletic Achievement Award.

A statement released by St. Vincent Brewery Ltd (SVBL) explains that the initiative is to celebrate and support the nation’s young athletes which is a step forward in their commitment to foster excellence in sports and uplift the Vincentian community.

“The Vita Malt Youth Athletic Achievement Award will recognize five exceptional student-athletes from randomly selected schools, providing them with vital support to acquire essential sports gear. Schools are encouraged to submit the name of their top student-athlete following their sports events, and award recipients will be honored during special school assemblies, where SVBL will present the awards in person,” the statement explained.

Kimon Baptiste PR and media Analyst at the Brewery stated that “over the years, St. Vincent Brewery Ltd. has proudly supported school sports under the Vita Malt brand, contributing significantly to the development of young athletes. This year, in addition to our product sponsorship to schools across the nation, we wanted to take this commitment a step further by assisting individual students. We’ve noticed that some young athletes face challenges in accessing the proper equipment needed to perform at their best. Through the Vita Malt Youth Athletic Achievement Award, our goal is to encourage these students and ensure they have the resources to pursue their athletic dreams.”

Shafia London, Country Manager, added, “At SVBL, we firmly believe in the transformative power of sports to shape young lives and strengthen communities. The Vita Malt Youth Athletic Achievement Award is a reflection of our dedication to not only supporting school sports but also addressing specific barriers faced by young athletes. By investing in their potential, we are investing in the future of St. Vincent and the Grenadines.”

SVBL stated that this forms part of their broader vision of community upliftment, which extends beyond sports. As a company deeply rooted in the Vincentian community, they actively support initiatives in science, education, and environmental sustainability, striving to create opportunities and improve lives.

Through programs like the Vita Malt Youth Athletic Achievement Award, St. Vincent Brewery Ltd say that they remain committed to inspiring excellence and investing in the next generation of leaders and changemakers.

St. Vincent Brewery Ltd. stated that they are dedicated to enriching the lives of Vincentians through impactful initiatives in sports, education, and community development. With a long-standing legacy of sponsorships and partnerships, they will continue to promote growth and progress in St. Vincent and the Grenadines.

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