By Admin. Updated 1:25 p.m., Sunday, March 2, 2025, Atlantic Standard Time (GMT-4).
Digital Marketing students at the Division of Technical and Vocational Education (DTVE) have launched a campaign to promote a business in the growing tourist area of Buccament Bay.
In a press release, the students said the campaign called “Endless Vibes” was launched on Friday, February 28 and will end on April 15. It aims to raise awareness about the business and promote brand transformation. The students are running the campaign as part of a course Integrated Marketing Campaign. Three other groups are running separate campaigns to promote different businesses, some of which are student-owned.
Leader of the Endless Vibes campaign, Mr. Dawson Billingy, said that as a result of the campaign, he hopes the target audience sees Baystones Beach Bar as the go-to destination for beachside entertainment, hears about its exclusive events and vibrant atmosphere, perceives it as a must-visit location for unforgettable vibes and social experiences, and acts by attending events, engaging with the brand on social media, and spreading the word about Baystones as the ultimate beachside escape.
Our primary audience consists of Young adults of both genders,ranging from ages 18-34 who enjoy nightlife, music, and socialization. “These persons have a keen interest in affordable,quality, and clean entertainment, which this campaign aims to offer” he stated.
He said the business was chosen for the campaign because it embodies a unique blend of relaxation and entertainment, offering a one-of-a-kind experience that combines great drink, stunning ocean views, and immersive themed events, making it the perfect brand to showcase through strategic marketing efforts.
During the course of the campaign, the public will be able to participate in exclusive themed events, engage in social media contests for VIP experiences, enjoy limited-edition cocktails, and witness the transformation of Baystones Beach Bar into a top-tier entertainment hotspot in Buccament Bay St. Vincent and the Grenadines.
Mr. Billingy who is aided by students Sienna Hazel, Gia Samuel and Shakila Williams described the process of planning the campaign.
“We started off by conducting some research where we found the communication problems to be solved. After perfecting our audience, we then set the communication objectives, then decided the media and message strategies, then chose the IMC tools and settled on how we would evaluate the campaign,” Mr. Billingy said.
He said he is grateful for the opportunity offered in the Integrated Marketing Course to plan and execute campaigns for clients, something he plans to do after graduating.
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