By Contributor. Updated 8:30 p.m., Wednesday, July 2, 2025, Atlantic Standard Time (GMT-4).
Campari is bringing its bold, passionate spirit to St. Vincent Carnival 2025, with vibrant energy and unforgettable experiences.
This week, Campari will take centre stage at four major carnival events, and proudly join the celebration on Carnival Tuesday, painting the streets red with style, flavour, and flair.
As one of the Caribbean’s most anticipated cultural festivals, St. Vincent Carnival, also known as “Vincy Mas,” celebrates the island’s rich heritage, music, and creativity. Campari is thrilled to align with this spirit of freedom and self-expression, offering immersive experiences and Campari mixed drinks that perfectly complement the rhythm of the season.
Marketing Manager at Campari Caribbean, Theresa Higgins-Edwards, elatedly expressed that “We’re excited to be part of Vincy Mas in such a cool and edgy way. Carnival is all about passion, expression, and celebration, values that are at the core of the Campari brand, and we’re ready to bring the Red Passion energy to every moment, from the fetes to the road.”
Campari’s presence this week includes activations at four major events, beginning with Flair and Brunch & Soca on July 5th, Wet Republic on July 6th, AM Jamboree on the 7th, and culminates with a bold statement on the road with Oxygen Mas on July 8th, celebrating with revelers in a fusion of colours, music and mouth-watering Campari cocktails.
Famoujah Johnson, Sales and Marketing Manager at AcadoSVG, Distributors of Campari, “We are proud to represent Campari here in St. Vincent and the Grenadines, especially during a time as culturally powerful and vibrant as Carnival. Vincy Mas is a season that we have come to realize aligns perfectly with the brand essence of Campari. This year, we’re thrilled to elevate the carnival experience with unforgettable events, premium cocktails, and red-hot energy throughout the week and on Carnival Tuesday. It’s going to be a season to remember!”
In addition to the aforementioned events, Campari also has a promotion where customers who purchase one (1) bottle of Campari 750ml or 1 litre at participating retailers, will earn a chance to win exclusive prizes, including tickets to the carnival fetes, along with a Campari carnival costume.
Join Campari this carnival season and discover what it means to live #RedPassion.
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