The views expressed herein are solely those of the writer.
Written by Candy Fraser.
While driving into Kingstown recently, I noticed a group of cyclists riding through town. A cruise ship was in port which appeared to be from Norwegian Cruise Line I believe, and the visitors were clearly part of a structured excursion. They weren’t just observing the island; they were actively experiencing it.
That moment sparked a simple thought: football can do this too, even cricket.
In Saint Vincent and the Grenadines, football is more than a sport. It is culture, community, and identity. Across the world, stadiums are filled weekly for what some call soccer and what we proudly call football. Global appeal is undeniable. So why aren’t we integrating that same energy into our cruise tourism product?
Imagine curated football stops across the island in communities like Cumberland and Brighton, with a featured activation at the Arnos Vale Playing Field. Visitors could meet local players, watch short skills exhibitions, and even participate in a light, friendly kickabout if they choose. It would not be about competition, but connection.
The experience could extend even further. A scenic trip to Bequia could combine breathtaking views with a relaxed cool-down football session, followed by local food, fresh coconut water, maybe the taste of our snow cone vendors and craft vendors showcasing authentic Vincentian products. The day could end with a beach stop or a smooth return to the cruise ship for guests leaving with memories that go beyond photographs.
This concept is about more than sports. It creates economic opportunities for local footballers, particularly unemployed youth, as well as vendors, drivers, and small entrepreneurs. It also increases visibility. We never truly know who is visiting our shores: a scout, a sponsor, a business owner with connections. Exposure matters.
Cycling has been successfully packaged as a cruise excursion. Football can be packaged too. The infrastructure exists. Talents exist. Culture certainly exists.
Tourism remains one of our strongest industries. Football remains one of our greatest passions. The opportunity lies in intentionally connecting the two.
Perhaps it is time to activate what we already have.
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